HELLO, I'M SARA!
I'm a Copenhagen-based Project Manager
within the field of FMCG.
I'm crazy about good stories, passionate people
and pizzas on Sundays.
CONCEPT AND STRATEGY
I am a Project Manager greatly skilled within all parts of creating advertising from receiving the brief, making a pitch and to execution and documentation.
I enjoy being part of the whole proces of a campaign from creative processes, strategy, analysis and concept developments to the structured, nitpicky part with Excel sheets, Post-its and to-do lists to control the process.
DIGITAL AND SOCIAL MEDIA
Since my parents' neighbor taught me how to write on a computer when I was aged 5, I've had a deep interest for everything digital.
This means that I try to include digital and social media in everything I do.
As every other Millenial the Internet is what I'm living for. I believe that digital and engaging platforms is a must for all sorts of advertising.
With a deep interest for a and background within graphic design and several years' education I can make pitch presentations extra sexy.
I can too ensure that both digital and printed productions meet their media's requirements, such as colour profiles and dimensions. Also I can be a great part of the production - from creating the graphics to having them printed.
I am very experienced within event management - from preproduction, such as detailed planning, to execution on location of the event. I am also experienced within post-production concerning documentation and reporting.
I've been a part of managing both events from a couple of hours with 50 guests to 4-day festivals with +10.000 guests.
This means too that I am eminently qualified to be a part of the party committee and an obvious Friday's bar planner.
FMCG & RETAIL
During my two years working at a trade advertising agency I have started to love trade campaigns.
I am sure that if we can convince the consumers to buy a specific product on the shopping location via POS, we can create a preference in the buying situations henceforward and loyal customers too.
I believe in building strong market positions for brands, to, sell more products, win market shares and recruit new costumers - and that's what it's all about.
I'M AN ADVERTISING NINJA!
To sum up I am experienced within a broad field of marketing and advertising activities - you can call me an advertising ninja, I can fight any obstacles skillfully too!
I believe that a great Project Manager is not only managing processes and budgets, but also taking part of the creative developments.
I know, that my Project Manager forces lie with creative processes, crazy ideas and tons of post-its too!